GOLF CHANNEL INVITATIONAL FOR THE FIRST TEE ANNOUNCES WORLD GOLF VILLAGE AS TOURNAMENT LOCATION FOR 2010

ST. AUGUSTINE, FL (April 6, 2010) - The eighth annual Golf Channel Invitational for The First Tee will be hosted by The Renaissance Resort at World Golf Village in northeast Florida from Oct. 31 to Nov. 2, 2010, it was announced today by the Golf Channel and tournament organizers. The golf event will be played at Slammer & Squire, located at World Golf Village in St. Augustine, Fla.
"Our resort in the heart of World Golf Village will serve as a perfect location to host an event where young people from The First Tee can immerse themselves in golf's most inspiring stories," said Mark Schwantner, general manager of The Renaissance Resort at World Golf Village. "We are proud to welcome this event, which will bring additional interest and exposure to our beautiful Northeast Florida destination."

The Invitational is a premiere national golf and marketing event featuring a two-day, 36-hole tournament. The event creates a first-class, competitive tournament experience for The First Tee participants, partners and sponsors as well as business executives and their clients to support and advance the goals and objectives of The First Tee. The event promotes and supports The First Tee in its mission to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

"We are delighted The Invitational for The First Tee is coming to World Golf Village where The First Tee home office is located," said Joe Louis Barrow, Jr., CEO of The First Tee. "This is a tremendous opportunity for corporate sponsors of The First Tee who take part in the tournament to play alongside participants of The First Tee from around the country in the spotlight of the World Golf Hall of Fame."
"With the Hall of Fame's mission to honor golf's greatest players and contributors - and it being the centerpiece of World Golf Village - it serves as the perfect setting for The First Tee participants to play and be inspired by the legends of the game," said Jack Peter, COO of the World Golf Hall of Fame and president of World Golf Village Associates, Inc.

The two-day tournament will be played on World Golf Village's Slammer & Squire golf course, a design collaboration by World Golf Hall of Fame members. The course, rated by Zagat as one of America's Top Golf Courses, is owned and operated by Honours Golf. Event participants also will enjoy accommodations at The Renaissance Resort at World Golf Village, which recently completed an impressive $10 million resort-wide renovation and is ideally located next to the World Golf Hall of Fame.
"The Invitational continues to provide sponsors with excellent networking, marketing and hospitality opportunities while further exposing the mission of The First Tee," said Bobby Rearden, co-chairman of Osprey Events which produces the tournament. "Having resort and golf courses at World Golf Village embrace being host to this eighth annual event is a coup for the tournament and is a perfect fit being home to The First Tee's home office."

A one-hour special on Golf Channel will air later in 2010, highlighting this year's tournament and featuring The First Tee Chapters and participants, snapshots of various aspects of the organization and stories of support from corporations around the globe for The Invitational and The First Tee. Details on the television special will be forthcoming.

For more information about the Golf Channel Invitational for The First Tee hosted at World Golf Village or how to participate, call the tournament office at 404-308-8231.

About The First Tee
The First Tee is an initiative of the World Golf Foundation, a 501(c)(3) nonprofit organization based in St. Augustine, FL at World Golf Village, home of the World Golf Hall of Fame. Its mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf. Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 3.5 million participants in 50 states, 3,400 elementary schools and four international locations - Canada, Ireland, New Zealand and Singapore. Former President George H. W. Bush serves as honorary chairman. The First Tee Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA.

About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf's best news, instruction and original programming. Golf Channel's digital platform of businesses is led by it's website, www.GolfChannel.com, the number-one golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.

About The Renaissance Resort at World Golf Village
Located right next to the impressive World Golf Hall of Fame, The Renaissance Resort at World Golf Village recently completed a property-wide $10 million renovation. The project included the complete remodeling of all 301 guest rooms and suites, dramatic changes to the resort's 10-story lobby atrium and entry area, remodeling of all guest room corridors, an expanded fitness center with new state-of-the-art equipment, a new restaurant and bar, and enhancements to the meeting offerings and business center. Situated within minutes of the historic sites of charming St. Augustine and outstanding shopping at two large outlet malls, The Renaissance Resort features a wealth of on-site recreational options, which includes the two championship golf courses (Slammer & Squire, and King & Bear), a professional indoor golf simulator, a sauna, pool, hot tub, tennis courts, and full-service concierge. Call 888-740-7020 or 904-940-8000, or visit www.WorldGolfRenaissance.com.

Media Contacts:
 

Jim Thompson,	Osprey Events,	404-308-8231	jt@golflogistics.com
Dan Higgins,	Golf Channel	407-355-4018,	dhiggins@golfchannel.com
Karen Lamonica	The Renaissance Resort	407-788-7070ext. 207	klamonica@chisano.com
Monique Smith	The First Tee	904-940-4314	msmith@thefirsttee.org