GOLF CHANNEL TO SPONSOR INVITATIONAL FOR THE FIRST TEE

St. Augustine, FL - (October, 2008) The First Tee and GOLF CHANNEL today announced details of a new partnership naming GOLF CHANNEL as the title sponsor of the Golf Channel Invitational for The First Tee. This year's event, the eight overall, takes place October 29th to November 2nd at World Golf Village, St. Augustine, Florida.

"We are very proud to be able to take our long-time support of The First Tee to a new level through this new partnership," said GOLF CHANNEL President Page Thompson. "This event will help grow the sport of golf and provide opportunities that will impact the lives of young people in a positive way."

"We are very excited to have GOLF CHANNEL become a major part of this tournament, especially in time for our eight anniversary," said Bobby Rearden, co-chairman of Osprey Events, which produces the tournament. "Having resort and golf courses at World Golf Village embrace being host to this eighth annual event is a coup for the tournament and is a perfect fit being home to The First Tee's home office". With GOLF CHANNEL's level of involvement, and continuing support from our other corporate partners, this tournament will provide added exposure and networking opportunities for our sponsors while doing what it was created to do, supporting the objectives of The First Tee."

More than 30 participants of The First Tee will attend a youth teaching clinic. Joe Louis Barrow, Jr., chief executive officer of The First Tee, will be the featured speaker.

"GOLF CHANNEL's reputation and ability to reach millions of golf fans worldwide will increase the awareness of The First Tee and introduce viewers to the young people who are benefiting from our life skills programs," said Barrow, Jr. "We are delighted with GOLF CHANNEL support."

A maximum of 36 four-person teams will participate in the four-day event. Event proceeds will support The First Tee in its mission to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

GOLF CHANNEL will air a one-hour special about the tournament, "Celebrating The First Tee," twice during the holiday season, at least once in prime time. Broadcast dates and times will be announced at a later date.

For more information about the Golf Channel Invitational for The First Tee, please call the tournament office at (404) 308-8231.

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About The First Tee
The First Tee is an initiative of the World Golf Foundation, a 501(c)(3) nonprofit organization based in St. Augustine, FL at World Golf Village, home of the World Golf Hall of Fame. Its mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf. Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 3.5 million participants in 50 states, 3,400 elementary schools and four international locations - Canada, Ireland, New Zealand and Singapore. Former President George H. W. Bush serves as honorary chairman. The First Tee Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA.

About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf's best news, instruction and original programming. Golf Channel's digital platform of businesses is led by it's website, www.GolfChannel.com, the number-one golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.


About The Renaissance Resort at World Golf Village
Located right next to the impressive World Golf Hall of Fame, The Renaissance Resort at World Golf Village recently completed a property-wide $10 million renovation. The project included the complete remodeling of all 301 guest rooms and suites, dramatic changes to the resort's 10-story lobby atrium and entry area, remodeling of all guest room corridors, an expanded fitness center with new state-of-the-art equipment, a new restaurant and bar, and enhancements to the meeting offerings and business center. Situated within minutes of the historic sites of charming St. Augustine and outstanding shopping at two large outlet malls, The Renaissance Resort features a wealth of on-site recreational options, which includes the two championship golf courses (Slammer & Squire, and King & Bear), a professional indoor golf simulator, a sauna, pool, hot tub, tennis courts, and full-service concierge. Call 888-740-7020 or 904-940-8000, or visit www.WorldGolfRenaissance.com.

Media Contacts:
Jim Thompson, Osprey Events, 404-308-8231, jt@golflogistics.com
Dan Higgins, Golf Channel, 407-355-4018, dhiggins@golfchannel.com
Karen Lamonica, The Renaissance Resort, 407-788-7070, ext. 207, klamonica@chisano.com
Monique Smith, The First Tee, 904-940-4314, msmith@thefirsttee.org

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